Marketing by Rural, Suburban, Urban Segments – a Quick Client Case Study

Ariana, the Marketing Manager of a company that sells home and patio products, needed to improve marketing campaign effectiveness. From prior research, she learned that a useful segmentation was urban-suburban-rural. Style trends varied along these community types, and it would best serve the company to feature products according to each area type. Having been referred … Continue reading “Marketing by Rural, Suburban, Urban Segments – a Quick Client Case Study”