IntelliSurvey has Incorporated Total Unduplicated Reach and Frequency (TURF) Analysis to its Platform

Looking for insights to optimize market potential? We have incorporated Total Unduplicated Reach and Frequency (TURF) analysis to our platform; input from multi-select or MaxDiff. Example: What is the optimal set of 3 Olympic sports to maximize American viewership? The 2020 Olympics in Tokyo have arrived after a year delay due to the ongoing COVID-19 pandemic. … Continue reading “IntelliSurvey has Incorporated Total Unduplicated Reach and Frequency (TURF) Analysis to its Platform”