Marketing by Rural, Suburban, Urban Segments – a Quick Client Case Study

Ariana, the Marketing Manager of a company that sells home and patio products, needed to improve marketing campaign effectiveness. From prior research, she learned that a useful segmentation was urban-suburban-rural. Style trends varied along these community types, and it would best serve the company to feature products according to each area type. Having been referred … Continue reading “Marketing by Rural, Suburban, Urban Segments – a Quick Client Case Study”

IntelliSurvey Launches Agency Solutions Group for Market Research Agencies

IntelliSurvey is excited to announce the launch of its Agency Solutions Group, a new business unit focused on serving research agencies.  For over a decade, IntelliSurvey has been the survey programming leader among management consultancies, where timing, exactitude, efficiency, and flexibility are of paramount importance. Our new Agency Solutions Group aspires to assist research agencies with … Continue reading “IntelliSurvey Launches Agency Solutions Group for Market Research Agencies”