Fraudulent or unsuitable data, whether caused by cheating or inattention, is a serious liability in online research. Failure to identify low-quality responses in your data set can result in invalid conclusions or costly re-fielding. The ability to weed out low-quality data in real time and replace them in a timely manner protects the integrity of … Continue reading “CheatSweep™”

Create a Successful Net Promoter Score (NPS) Program in 8 Steps

The beginning of the third quarter is when many businesses roll out their mid-year Net Promoter Score (NPS) programs. I’ve established and managed twice yearly and annual NPS programs at several companies in my career and have learned a lot about what works and what doesn’t. And I’ve learned from some missteps along the way! … Continue reading “Create a Successful Net Promoter Score (NPS) Program in 8 Steps”