Bad Data & Bad Actors

Quantitative data is a powerful component of strategic decision-making, but unwise choices in survey programming and sampling can drastically impact results. However, many organizations don’t realize how often results contain inaccurate or misleading data. Download this ebook for a comprehensive guide to overcoming the biggest threats to market research.

You’ll discover:

  • Why bad data is so prolific
  • How to design surveys to minimize bad data
  • Conventional and modern approaches to data cleaning

What Are Bad Actors?

Survey Farms

Fraudulent, coordinated teams rapidly complete surveys to earn rewards.

Bot Farms

Consistently refined to fill in most types of survey exercises to appear as genuine humans.

Incentive Seekers

Individuals with malicious intent clicking through surveys rapidly to gain rewards.

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