Category: Research Process

Research Services: Expertise – A Quick Client Case Study

Should we try to sell in China? That is the question IntelliSurvey’s client, an American non-dairy dessert manufacturer, was trying to answer. They wanted to understand Chinese consumers’ views on the category, their consumption behaviors, and how to target the most promising segments. They already had some insights about Asian markets with a few years … Continue reading “Research Services: Expertise – A Quick Client Case Study”

Create a Successful Net Promoter Score (NPS) Program in 8 Steps

The beginning of the third quarter is when many businesses roll out their mid-year Net Promoter Score (NPS) programs. I’ve established and managed twice yearly and annual NPS programs at several companies in my career and have learned a lot about what works and what doesn’t. And I’ve learned from some missteps along the way! … Continue reading “Create a Successful Net Promoter Score (NPS) Program in 8 Steps”