A Spider Web for Ed – a Quick Client Case Study

Edward, a C-level executive, accepted an invitation to take a survey sponsored by a global cyber security organization for which he was an active member. Being a cyber security nerd, one thing Ed wanted to evaluate was if the survey was hosted securely. Also, the invite mentioned something about him getting his survey results. We’ll … Continue reading “A Spider Web for Ed – a Quick Client Case Study”

Marketing by Rural, Suburban, Urban Segments – a Quick Client Case Study

Ariana, the Marketing Manager of a company that sells home and patio products, needed to improve marketing campaign effectiveness. From prior research, she learned that a useful segmentation was urban-suburban-rural. Style trends varied along these community types, and it would best serve the company to feature products according to each area type. Having been referred … Continue reading “Marketing by Rural, Suburban, Urban Segments – a Quick Client Case Study”

IntelliSurvey has Incorporated Total Unduplicated Reach and Frequency (TURF) Analysis to its Platform

Looking for insights to optimize market potential? We have incorporated Total Unduplicated Reach and Frequency (TURF) analysis to our platform; input from multi-select or MaxDiff. Example: What is the optimal set of 3 Olympic sports to maximize American viewership? The 2020 Olympics in Tokyo have arrived after a year delay due to the ongoing COVID-19 pandemic. … Continue reading “IntelliSurvey has Incorporated Total Unduplicated Reach and Frequency (TURF) Analysis to its Platform”